Wednesday, 22 August 2012

What's your Klout?


Image representing Klout as depicted in CrunchBase
Image via CrunchBase
Klout.com, the website that claims to measure ones “klout” or influence on the web. They manage to do this through some fancy algorithm or other magic means. There are the critics of the site and the site has often being controversial in some of its Klout weightings. Just recently Justin Bieber – he of teenage pop fame – was recently surpassed by President Barak Obama of the Untied States of America.

It would seem odd that the man behind the most powerful country in the world has only recently been rated the most influential. Why only now? Klout is all about web presence and not your real-life day-to-day influential people.  So this is why people like Kim Kardashian and Justin Bieber can be rated influential, because they have a very high web presence.

When I signed up for my Klout account within two days I had a score of 47. This is apparently pretty good. How I got that score I have no idea. I have a number of friends that are professional writers and bloggers, they get paid to be on the web. My score was considerably higher than theirs. Klout.com have just recently changed their algorithm and this seems to be working better now.

I like the concept behind Klout.com and it feels great to brag to people already using Klout if your score is higher but you do feel like an idiot when discussing your Klout score with someone that has no inkling of what you are talking about. You just get a blank stare and can almost hear the persons mind going “Klout score? He needs a clout against his head!”

There are a number of features to Klout such as being able to nominate who influences you and you can earn more influence in different categories as you get more “Klout” but I am not sure how it all benefits someone? I get that it is a nice metric to view a person’s influence on the web but why? Is it going to help a student get a job if he says his “Klout” score is 56, maybe if he is applying for an online product review blogger position but does it make a difference for an engineer?

Some other nice features are the “Perks” you can earn – mainly US based though – but nonetheless maybe one day the perks will be available outside of the US. Another nice display is where you fit in with your influence, your Klout Style, you can be a conversationalist to celebrity to thought leader. My style has changed three times in the last week though.

Overall, I think it is yet another nice website to play around on. Out of curiosity it is fun to build your score for bragging rights but from a business point of view I do not see the value until it starts to measure brand value then it may have some marketing spin-offs. It seems to be another form of social networking that you will need to deal with on your day-to-day social chore list. Check Facebook, Twitter, LinkedIN, Pinterest and now your daily check of the Klout Score.

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